
Kader Diaby and Olooh Concept: Building a Creative Language Rooted in Heritage
Since launching in 2019, Kader Diaby has used Olooh as a platform to experiment with clothing design, object-making, and visual imagery - all grounded in West African techniques and aesthetics.

A Strong Brand: Dye Lab from Lagos, Nigeria
Rooted in local artistry and mindful creation, Dye Lab reimagines Nigeria’s rich weaving and dyeing traditions through a contemporary lens. Every piece honors local craftsmanship, minimizes waste, and embodies a spirit of responsibility—not by following trends, but by forging their own path.