Long Season
Butter Talks is a series of interviews were we meet designers in their home town and talk about their brand and the context in which they operate. The first Butter Talks with Kiggy Kgomotso of Johannesburg-based brand Long Season
A Strong Brand: Dye Lab from Lagos, Nigeria
While many European brands wrestle with adopting greener practices, sustainability is often second nature in fashion coming out of Africa. Brands like Dye Lab exemplify this ethos, blending tradition, resourcefulness, and intention into every piece.
Forget ‘made in Italy’, we want ‘made in Nigeria’
THIS IS US is a contemporary fashion brand celebrating Nigerian craftsmanship with locally made fashion, homeware, and signature indigo uniforms.
From Streetwear to Sustainability: How GDWN is Redefining Ethical Fashion with Handmade Macramé
GDWN began with Godwin’s love for fashion and his mother’s craft. What started as a single hoodie grew into an ethical brand rooted in heritage and sustainability.
FREE THE YOUTH
What started as a digital movement on Tumblr and Facebook, Free The Youth set out to reshape Ghana’s story through fashion. Their bold, baggy style—and a catchy joke-turned-slogan—quickly caught on. Today, what began as a few T-shirts has grown into a powerful fashion collective and cultural force.